Best health & wellness content writers and marketing guides? Lead Generation: In the lead generation stage, the customer has shown interest and requested additional information. This stage’s content could include educational content with details on a particular topic, the USP (Unique Selling Proposition) of your products and personalized content for your customer persona. Trial Sign-Ups: By this stage, you have already built a level of trust with your customers. So once the customer starts the free trial, the content provided has to be helpful and direct, instead of just sales oriented. The objective is to enable customers to get hands-on experience with your SaaS offering and help them if they need any support. Content at this stage could include FAQs, walkthrough videos, etc.
Healthcare content marketing doesn’t just have to be written articles or blogs. There are other channels of distribution like podcasts, video tutorials and more that can also be explored. While content forms the crux of these channels, there are several other methods to distribute and repurpose your healthcare content marketing approach. To ensure that your top-performing content gets noticed, you could explore options like: eBooks or whitepapers on the subject by collating all the healthcare blogs you’ve published around the topicVideo marketing to talk about medical procedures and healthcare topics that the patients want to know of. Video marketing is highly impactful since the patient gets an inside view of the topic. Research indicates that 80% of online visitors searching for relevant content will watch a video instead of reading content on the same topic.Create an FAQs (Frequently Asked Questions) section on your website to answer the most common questions on a particular topicHost webinars or online chats to inform and answer patient questions live. There are many digital marketing strategies like SEO, social media marketing, and others that you can leverage to optimize your healthcare content marketing. Start with content but make sure you keep optimizing and expanding, using other channels of distribution. Discover even more information on health & wellness content writers.
One of the fundamental steps to a successful guest blogging strategy is picking the right websites. In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business. Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.
Holidays are notorious for derailing most diets and causing an increase in weight. With various holiday foods that can tempt tastebuds and test people’s resolve to eat healthily, many struggle with how to eat healthy during the holidays. You can make a holiday specific piece and post it for the holidays. With the prevalence of many infectious diseases, people are constantly looking for ways to improve their immunity. There is also an increased awareness that certain foods can boost immunity. You can use this health and wellness blog post to point them in the right direction.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce companies, content marketing to aid health & wellness brands stand out from the crowd. Use our convenient dashboard to request any blog posts, whenever you need them. Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. Read even more info on this website.