The growth of a financial services expert : Daryl La Fountain? In the early stages of a company, CEOs get involved in everything. As your growth ramps up, however, you must become strategic with your time. You need to put systems in place for building and scaling a financially viable business while preserving your attention for mission-critical items. As a fractional CFO for growth companies, I help clients navigate this shift on a daily basis, and I’ve found the following tips useful in nearly every situation. Every business leader understands they need a strategy for attracting and converting new leads into customers. But when you’re growing sales on a budget, you need to be creative. Instead of costly ad campaigns or branding strategies, I’d recommend you build strong, reciprocal partnerships first and that you do so as soon as possible. I’m not referring to simple networking. I’m talking about identifying companies with business models that complement your own and approaching them with a win-win proposition. The relationship can be formal or informal, but the key is to offer something valuable in exchange for inexpensive exposure to your target audience.
Daryl La Fountain‘s tips on improving your business financial situation: Separate Your Business and Personal Finances: One of the best ways to organize your business finances is to separate them from the personal ones. By splitting these things up, it’s much easier and faster to keep track of business expenses for tax purposes and other related uses. Remember, when you mix your business and personal funds, you may lose track of all your finances. This will jeopardize your organization in the long run. Thus, in order to ensure the separation of your personal and business finances, consider opening a distinct bank account. If you have credit cards, it’s best to designate one of them for business expenses. By doing this, you can keep everything organized, especially in terms of the financial aspect of your company.
One of personal finance’s most-repeated mantras is “pay yourself first.” No matter how much you owe in student loans or credit card debt, and no matter how low your salary may seem, it’s wise to find some amount—any amount—of money in your budget to sock away in an emergency fund every month. Having money in savings to use for emergencies can keep you out of trouble financially and help you sleep better at night. Also, if you get into the habit of saving money and treating it as a nonnegotiable monthly expense, pretty soon you’ll have more than just emergency money saved up: You’ll have retirement money, vacation money, or even money for a down payment on a home. It’s easy to put your fund a standard savings account, but these earns almost no interest. Put your fund in a high-interest online savings account, short-term certificate of deposit (CD), or money market account. Otherwise, inflation will erode the value of your savings. Just make sure the rules of your savings vehicle permit you to get to your money quickly in an emergency.
Yup, taxes! Taxes are annoying, but they’re certainly not going away anytime soon. So make sure your long-term income projections include taxes. Not planning for taxes can impact your cash flow in a major way. In addition, you definitely want to look into tax savings investment options and stay up to speed on any relevant tax deductions you can apply to help you save money on tax payments. You can plan to sit with a tax accountant or financial planner to help ensure your plan for taxes is adequate. You should also check out our blog post on how to reduce your taxable income! Estate planning is not something a lot of people like to think about, but it’s essential! It allows you to determine exactly what happens to your assets after you are gone. It involves listing out all your assets, creating a will, and making it accessible to the people who need to have access to it. A financial planner or estate lawyer can help you set things up correctly.
About Daryl La Fountain: Daryl is an energetic professional CFO with a background in politics. Daryl has done fundraising, been a candidate, and worked in politically appointed positions in Pennsylvania and Philadelphia. Daryl has worked for Democratic candidates and nominees in 18 additional states. Reach out to Daryl about Political work if you: Are running for local office and are having trouble with ballot access.