Improve your marketing power from explainer videos? Hands down, one of the most desirable attributes of a robust marketing strategy, cartoon or not, is versatility. And animation allows you to keep tweaking and tinkering with your piece long after you’ve entered the post-production process. Giving you a lot more opportunities to get the video just the way you want it! Flexibility that no live-action video can’t truly match. Say you arrive at the final piece and need some changes to account for how your overarching marketing approach has changed during your video production. Late-stage changes and revision in live-action pieces can be hard to accomplish, with scheduling conflicts and prohibiting costs. Animated marketing cartoons do away with these problems. All the pieces of the puzzle are readily available at all stages for the animators and illustrators to tweak and switch as needed.
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
As a business operating in the digital world, from a standalone business point of view, this can help you increase your social media penetration, engagement, and conversions. The game on social media is all about how much noise your content makes, and video content is much more shareable and is much more optimized to make the buzz that takes your business towards growth. Well, video content is much more human-centric than text-based content. This is because of its various qualities of being easier to understand and more engaging. According to a report, websites with video content generates 41% more web traffic from searches on Google, when compared to sites that don’t have Video content on them. Read additional info at 2d animation.
What is Video Marketing? Video marketing is simply the use of video for business marketing, be it directly or indirectly. This can mean using video content as a marketing tool to attract followers, raise awareness about your brand or product, drive leads to your site, or generate greater sales. Video content can be hosted on owned platforms such as your website, blog, or social media platforms, as well as third-party sites such as Wistia, YouTube, or Vimeo.
Nuts and bolts of video marketing: Now that we’ve taken a quick look at the history of business videos, let’s focus on understanding exactly what is an explainer video: A short definition says it’s the cheapest, easiest way to spread a message or sell a product. Explainers are short clips – usually between 30 seconds to a couple of minutes long – that teach a concept or promote a product or service. Since people’s attention spans are so short, successful marketing messages need to be brief and memorable. Find more details on https://www.youtube.com/watch?v=iBUP6aPuSZs&feature=youtu.be.