Local SEO services recommendations and the best local SEO firms for your business? Readers trust online reviews more than ever today (see our post on 4 Ways User Reviews Impact Your Search Results). That’s why a well-written, somewhat lengthy positive review is gold for any business owner. Reviews make a significant impact on local SEO, whether it be directly on a website, or listed in connection to a Google My Business listing. It’s frustrating and tedious to encourage satisfied customers to leave positive reviews, but worth it in the end. Once reviews start coming in, others are naturally encouraged to write their own.
Local SEO is an ideal way to promote your business’ visibility on location-based searches. It helps your business get found online by local prospects. This type of SEO becomes exceptionally important if you have a business that provides a service in a specific locality. According to HubSpot, 72% of people who did a local search visited a store within 5 miles. It shows how effective local SEO is.
For maximum effect with location landing pages, each page should be appropriately optimised. Firstly, the content on each page should be constructed to be as informative and relevant to the location as possible, while still signalling to search engines the main purpose of it (the service). While it might be tempting to copy and paste the content for each location service page, creating entirely unique copy will prevent issues with duplicate content. Secondly, each URL should follow a simple pattern and structure to make it easy for both search engines and users to track. Finally, optimising each page’s title tags, call to action, and H1 & H2 tags will enrich each page with local strategic SEO. Read more details at Local SEO Services.
Local SEO localizes your home business when you add the location-specific information to the directory listing, such as the country, region, or town. Your company name, address and contact phone number also referred to as (NAP) should be consistent across all your local directory listings. With SEO, you are assured that you will be listed on Google My Business, which acts as an enabler in maximizing your home business reach to local searches. Additionally, you can get quality backlinks, and local people within your proximity can find you easily.
By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day. Source: https://citationscheck.com/local-seo-service/.