Small business marketing solutions in 2021? A local SEO campaign can dramatically reduce spend for competitive PPC keywords (AdWords, Facebook Advertising, Affiliate Advertising etc.) Local SEO helps local users with high purchase intent to find your business. Local SEO strategies ensure your business is visible in on Google Maps, Apple Maps and other popular navigational Apps that people use to find local business.
What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.
The only thing worse than not having local business citations is having inaccurate information disseminated across the internet. While blatant errors are an obvious thing to avoid, subtle differences actually confuse the search engines resulting in less confidence. So while a human can discern your street address whether it’s abbreviated or spelled out, Google and Bing need to see the exact same name, address, and phone number across all the directories.
Broken Moon Media was founded by Aaron Jarrels in 2020, but we’ve had over 16 years’ experience in helping entrepreneurs develop success in their business and personal lives. Our focus is on finding areas online where your business could be more productive and successful and then helping you develop the path to get it there. We offer a variety of professional services that help you achieve your business goals. Do you need help with search engine optimization to get found easier and more often? What about help setting up and maintaining your social media accounts? We’ve got that. See more info at www.brokenmoonmedia.com.
What a typical cheap SEO package advertisement looks like. Found on Craigslist. This one promises #1 spot on Google in an hour! SEO is not a transparent process, therefore most unknowing business owners are too often fooled and taken advantage of by these types of cheap search engine optimization companies.Every small business owner is looking to save money, especially when it comes to marketing. Unfortunately, this may lead small business owners to seek the services of cheap SEO “experts”. While there are literally hundreds of shady firms that will quote you a very low price, while guaranteeing you first page results, it is wise to be careful and do some research before hiring them or even talking to them.
As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low.