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Understand why you need a logo. And why it needs to be great. Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe left because you’re not for them). So you want to look your best, right? Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them. Discover more info at intro maker online. Everything we know about every product we use is because of branding. It is the link that connects the company to the customer and vice versa. Branding is a must for every small, startup, partnership and corporation, and here are 10 reasons why branding is important to your company. Branding links your name, logo, online presence, product/services and appeal to the masses. Make marketing skills consistent and the content the same across all channels. This brings a united and clear message to customers, future partnerships and their competitors.
Using blank space in your logo design is also helpful when it comes to brochure design, poster design, t-shirt printing, and plenty of other marketing collateral. Your logo is easier to integrate seamlessly into different designs and formats. Shapes are a really great way to make your logo stand out. For this logo for a law firm, we put the firm’s name inside boxes to achieve a professional look. This also helps with cross platform branding, as a “boxed in” logo works well digitally, as well on letterhead, presentations, and merchandise such as pens or lanyards.
A logo represents your company. How it looks tells potential customers what kind of business you have. Make sure your logo adequately represents you and your business. For example if your business deals in financing, you’d probably want your logo to be conservative, contemporary, or even high tech. Creating a whimsical design could elicit a “fleeting feeling” and take away credibility before you’ve even had a chance to prove it. The opposite could be true if you are a cupcake shop. A whimsical, light-hearted design to show off your creativity is more likely the way to go versus a corporate, conservative logo, as the emotional state someone is in when buying a cupcake is quite different than when investing your money! When choosing an image style you should consider your company’s philosophies and your customer/client profile.
While we’re on the subject of being unique, there’s almost nothing that can give your logo a unique feel quite like some awesome custom lettering. Too often we see logo design as simply a trip to the font menu to see which typeface makes the company name look best. If someone is paying you to “design” their logo, they probably expect you to put a little more effort into it. Too often we see logo design as simply a trip to the font menu. Custom type helps to ensure that your unique logo will stay that way. Lowlife designers will rip off your work in a heartbeat if they discover which typeface you’re using, but it takes some real skill to mimic custom hand-drawn type! Keep in mind though that if your logo is famous enough, people will always try to rip it off. This certainly holds true for my favorite script logo: The awesome Coca-Cola script has been stolen countless times in awkward parodies throughout the last few decades. Find more details on this website.