More marketing reach with explainer videos? Another big argument for favoring marketing cartoons has to do with the budget you have for your strategy. Online, people tend to judge the quality of your product or services by the quality of the content you deliver to them. This means that whatever pieces of media you are putting out to promote your brand should be nothing short of top-notch. Well, live-action videos tend to cost significantly more than a marketing cartoon video of similar length and scope. Actors, sets, professional recording equipment, props, on-site production crew… All these things add to the challenge – and cost – of live-action videos. And yes, you could try to produce pieces with a shoe-string budget, but then you are risk rubbing your audience the wrong way and presenting a lackluster corporate image that can be really harmful when first-impressions are concerned. On the other hand, professional-level animation made by an experienced studio allows you to produce top-tier pieces at much more manageably price-points.
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
This means that in the eyes of a viewer who usually didn’t come to your website to read, a video helps solve both their problem of not wanting to put in a lot of energy to reading, and it helps your problem of not having consumers understand what your services or products do. At the end of the day, all viewers, users, and visitors are humans. The way we use the internet is incredibly casual and videos help aid the process of casual internet surfing by condensing the information into a video that is both enjoyable and easy to watch. By creating a more informed consumer base, you can improve your brand’s financial performance and increase your engagement substantially. Find more info at 2d animation.
Video marketing has become an absolute necessity for marketers looking to both reach and capture audiences on social media and online platforms. Marketers are certainly no stranger to the benefits of video marketing today — it helps potential buyers understand products and make purchasing decisions through a digestible visual medium, and this is true for both the B2C and B2B sectors. And while it seems like every layman can now produce engaging videos of decent quality and appeal (just take a look at social platforms such as TikTok), not every video goes viral or leads to the boost in sales or leads your higher-ups are looking for.
The goofy characters and blocky animation style are a perfect combination with the cheerful music and on-screen text with helpful hints for Irish tourists visiting Canada. Even as simple as it appears, once you’ve watched this clip you’ll never forget its message! Even though some clips are used as educational videos or training tutorials, the highest-converting clips are always animated videos, including promos and demos. Even though non-scientists can barely understand its technical concepts, the on-screen action is still compelling enough to hold a child’s attention for several minutes – That’s a winning characteristic to plan ahead for in your own videos. Find even more info at animation video.