Leonard Ross NZ or the upsurge of a real estate development professional? Leonard Ross is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.
The main reason why many developers opt for traditional loans from banks is the low interest rates. In the current economic scenario, all the major banks are more than willing to back property developers. The area where your business operates also has a part to play in how easily you can get a bank loan. Lenders are more favourable to developers in regions where there is short supply and more demand for property. If the developer has a good amount of presales secured and all the paperwork is in place, banks will offer the capital required. Banks are sometimes reluctant to give out large loans when the country’s economy has taken a hit. This is mainly because developers require large deposits. There are also likely to be fewer buyers in the market when the country is going through a recession. Also, developers find it increasingly difficult to sell projects based on plans, as buyers want to see the finished product before taking the plunge.
Leonard Ross financial and real estate operations advices: Use CGI To Promote Off-plan Sales! In the current scenario, it is becoming increasingly difficult to sell developments off-plan. Buyers are particular about what they want and have many options to choose from. They would rather see the finished product than make their decision based on a plan. High-quality Computer Generated Images (CGI) can bring your plans to life. They help investors and potential buyers visualize the space better, even if it is still in the stages of initial development. Professional CGI artists work on architectural drawings to make them look lifelike. The process can be expensive, which is why some developers hesitate to use this tool. But top quality CGI can convince even the most skeptical buyers to find out more about your project. Besides, you will be able to showcase these images in many of your marketing collaterals like brochures, magazine articles and your website. Along with using CGI to show potential buyers how the building will look, offer added incentives for investing early. This way interested parties will be motivated to make a decision quickly to get the best price and avoid missing out. Leonard Ross is an established property developer in Auckland, New Zealand.
The process of marketing your real estate project can be challenging. You often have to deal with trying to sell the property based on plans and CGI mockups. This presents a completely unique set of circumstances since the product you’re marketing is intangible, but very valuable. The Internet has changed the way developers market their projects. Successful development marketers know how to harness the various digital media and platforms available to reach a wide audience. Strong relationships can be built online using tools like email marketing and social media. Thanks to advancements in technology, face-to-face meetings with potential clients living thousands of miles away are conducted online. While there are a number of new marketing avenues available, the most crucial aspect of property marketing is building trust. This is why it is so important to create a powerful marketing strategy that is thoughtful and relevant to your audience. Let’s take a look at some proven ways to market your property and build your brand.