Business marketing strategies: Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience. If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published. To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.
The caveat here is, don’t fall into the rabbit hole of sticking with a particular strategy because you’ve committed too much to it, even when it has no demonstrable ROI — Harken to the metrics and weed out strategies that have failed to yield positive results. Note that ROI is subjective; you should know what your metrics should look like for your level. Registering only 300 page views on your just your third blog post doesn’t mean that attempt was a failure. Develop your brand, strongly.
As we’ve already reiterated, reviews provide a cost-effective way to see what you’re doing right and what needs improvement. If an aspect of your service delivery model keeps popping up in reviews negatively, the first step would be to recognize the deficiency, apologize to the customer, make a commitment to address the issue and then, here’s the important part, go on to actually address that issue. See a few extra details at Keynote Public Speaker.
Everyone knows that workforce demographics are in a constant state of change, but one trend that holds true has centered around communication. With each generation, employees are caring more and more about how their employers treat them and speak to them both inside and outside of their immediate work environment. This can be seen not just through internal branding initiatives and workplace culture, but also in the increasing attention being paid to work/life balance and overall lifestyle quality. People are working much differently today than they were just twenty years ago, and they now care about collaboration, feedback, and transparency more than ever before. All of this aligns with internal communication, which is now front-and-center when it comes to reaching work-related goals on a personal and organizational level.
This level of exposure can be helpful in reaching your target audience. Contributing a quality guest post to a popular blog in your niche may get your target audience’s attention and send their traffic in your direction. Social media presence is one of the leading content marketing methods that attract customers to your business. Guest blogging can boost the number of eyes that see your content and help deepen your pool of followers. Often, guest blogging enables you to link to your own social media platforms in your contributed piece. You’ll want to make sure you work closely with your guest blog writing service to ensure your content is shareable and useful to an audience to gain a larger social media following.
Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario will help you be an influential presence on the internet, which you are meant to be, so that people respect your opinions, trust your judgment, and listen for your voice above all others. See even more info at https://www.dariosipos.com/.