Healthcare content marketing recommendations by Contentago? What Is Customer Journey? Next, you need to identify which stage the customer is in when they are coming to particular pages on your website or which content they are interacting with. Depending on the segments, you need to build content that helps create awareness, provides a value proposition and gets the right information across to the customer to convert the lead to a customer. Awareness: In this stage, the goal is to attract customers to your products or services. Since this is the first stage, the customer needs to be provided with specific, engaging, educational information when they want to know more.
Healthcare content marketing doesn’t just have to be written articles or blogs. There are other channels of distribution like podcasts, video tutorials and more that can also be explored. While content forms the crux of these channels, there are several other methods to distribute and repurpose your healthcare content marketing approach. To ensure that your top-performing content gets noticed, you could explore options like: eBooks or whitepapers on the subject by collating all the healthcare blogs you’ve published around the topicVideo marketing to talk about medical procedures and healthcare topics that the patients want to know of. Video marketing is highly impactful since the patient gets an inside view of the topic. Research indicates that 80% of online visitors searching for relevant content will watch a video instead of reading content on the same topic.Create an FAQs (Frequently Asked Questions) section on your website to answer the most common questions on a particular topicHost webinars or online chats to inform and answer patient questions live. There are many digital marketing strategies like SEO, social media marketing, and others that you can leverage to optimize your healthcare content marketing. Start with content but make sure you keep optimizing and expanding, using other channels of distribution. Find many more info on healthcare content writers.
As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors. When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind. To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works.
Meal planning is the easiest way to stick to a diet and eat healthily. However, it may seem daunting to beginners. Help your readers understand the benefits of meal planning and guide them through the process. These health and wellness blog topics are just the tip of the iceberg in content marketing for health and wellness brands. Try to focus on topics in health and wellness that are pertinent to your products or services to get the best outcome and attract the right audience. Contentago (www.contentago.com) is a content platform that provides consistent and effective SEO optimized articles for health and wellness eCommerce brands. We offer free topic ideation to identify topics that would resonate with your audience as well as a sample 1000 word article.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce brands, content marketing to aid health & wellness brands be noticed from the crowd. Use our convenient dashboard to request any blog posts, whenever you need them. Industry Experience : We’ve been in your shoes. We’ve scaled revenue for health and wellness ecommerce brands and established niche authority via quality content. Find even more information on https://contentago.com/.