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Your home is usually the first page your customers see. And many successful eCommerce brands see their homepage as the first step of a customer journey. Do not make your home page a product listing page, use it to create an appeal. Encourage your visitors to explore the site. If you are running a sale or a promotion on a selection of products, be sure to have this on the home page and include a call to action like “See Our Latest Deals” and include a link to a product listing of all products that are included in the sale. Other examples of call to actions include “See our range of birthday ideas”. Your prominent call to actions must be relevant to the product you sell.
Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.
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There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.
Flickr is one of the oldest and most appreciated free image hosting sites, with billions of photos shared on millions of groups. The exposure for photographers is huge. If you share the right picture in the right group, you really might get your 15 minutes of online fame. Want to keep your work more intimate? You can publish it for your eyes only and use the platform purely as an image hosting site, or for a limited pool of friends. More interested in getting the most exposure possible? Make your account accessible to the world for virtually everyone to see it. While you’re busy showing off your stunning work, don’t forget to take advantage and browse other’s works, photographers and using Flickr as a true source of photography inspiration. We’ve spent endless hours admiring the images posted by our favorite photographers, and discovering the profiles of talents we’d never heard of. For convenience you can download the Flickr application, one of the best photo apps to have on your smartphone.
However, the market for image hosting services also caters for professionals – ranging from photographers, to artists and media creators – whose livelihoods depend on how good the image hosting providers are, and what features they bring to the table. In this article, we identify how these services are different from traditional web hosting and show you our favorite image hosting websites, so you’ll find something to suit, whether you’re a budding amateur looking for a safe haven for your summer snaps, or a seasoned pro wanting to showcase a growing portfolio. Discover even more information at imgzit.com.